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Organisation of self-regulation

Name:

Deutscher Werberat

Based in:

Berlin

Type of organisation:

Association of companies

Geographical scope:

Germany

Content-related scope:

advertisement

Related areas:

consumer rights,
freedom of information,
personality rights,
youth protection

The German Advertising Standards Council (Deutscher Werberat - DW) deals with issues of taste and decency of advertisements on TV. Main activities of the DW are

• Copy advice / pre-clearance
• Monitoring
• Complaints handling
• Appeals
• Sanctions